Advertising has received significant attention as one of the most effective marketing tools in the modern business world. The multiplicity of roles and strategies of advertising creates different needs and aspirations that make this field one of the most relevant and comprehensive for students to further studies. Noteworthy, intrinsic motivation, perceived long-term usefulness (numerous career and entrepreneurial endeavors), high and rising demand and support, and expanded creativity significantly influence my aspiration and motivation to further studies in advertising.
To begin with, intrinsic motivation drives my choice to further studies in advertising. Students have only one choice of major among the available business disciplines. Consequently, the choice forms a critical decision-making point. I like the advertising field as I perceive it as one of the most interesting areas and my favorite subject. According to Pauceanu et al. (2018), individual attitude and perception shape the desirability, perceived feasibility, and predisposition to act in any professional field. Thus, the increasingly high-perceived value of entrepreneurship today has made me like advertising. I perceive it as one of the most interesting assets to invest my knowledge with uttermost self-efficacy. In addition, advertising targets consumption attitudes and perceptions. As a result, my intrinsic motivation can influence purchasing behavior positively.
Secondly, the perceived long-term value and usefulness of advertising as a profession make it a convenient field to further studies. Marketing and advertising theories and research have identified numerous career and entrepreneurial endeavors. Notably, the advertising field provides abundant career and networking opportunities to enhance my entrepreneurial aspirations. The growth of digital innovations significantly facilitates valuable networking opportunities for professional growth. Pauceanu et al. (2018) submit that higher learning institutions today focus on cultivating entrepreneurial skills to capitalize on the numerous opportunities in different business fields. For me, advertising is a secret engine because, in the future, I intend to create my own business through the entrepreneurial confidence and knowledge gained. For example, advancement opportunities in the communication media sector have created my entrepreneurial spirit.
Furthermore, the high and rising demand and support for advertising through social influence, faculty, and university support drive me to further studies in advertising. Markedly, social influence has indirectly influenced my attitude towards advertising and created a clear vision. Additionally, the roles of my business instructors have motivated my drive to pursue advertising. For example, my perceived adoption of advertising in professional development has increased through the learning environment, instruction, and assessment. In addition, the university and my senior management are committed to supporting advertising projects through finances and technical and training aid. Thus, the adequacy of advertising social support through strategies, actions, and policies across the university, social spheres, and the faculty positively influence and drives further studies in advertising.
Advertising has grown exponentially to form one of the best and most interactive business fields. Noteworthy, the interest in pursuing my professional studies in advertising resulted from aspects and reasons that all target my future business prospects and interests. Since my college enrolment, my interest and individual attitude in advertising have shaped my desire to pursue it. Furthermore, I find advertising’s perceived long-term value and usefulness in networking opportunities and career prospects lucrative. Moreover, the social support offered by the faculty and management to support the entrepreneurial mindset and growth addresses critical needs faced by other major fields in empowering learners.
References
Pauceanu, A. M., Alpenidze, O., Edu, T., & Zaharia, R. M. (2018). What determinants influence students to start their own businesses? Empirical evidence from United Arab Emirates universities. Sustainability, 11(1), 92.