Modern person has nowhere to hide from advertising in urban surrounding. When you go into any street, your eye automatically catches several advertisements and you get distracted from your thoughts and start thinking over their content. When you go somewhere by bus or metro, advertisements are also around you, and in these circumstances you pay even more attention to them, as you have more free time and usually don’t have any serious matters to think over. When you return home and turn on the TV – here it is again, interrupting the most interesting moment in the movie.
Many people complain that advertising becomes more and more obtrusive and it even seems to them that they are being manipulated by some ads. To my mind, this problem is rather exaggerated as a lot of other issues. Everything depends on how you conceive it, which is why I try not to think of anything as a big problem, but rather perceive it as a challenging obstacle I have to overcome.
Thus, instead of complaining, I consider advertising to be a friend of mine, which helps me to entertain while I go to work or somewhere else; helps me to find some necessary information; makes me laugh at some unprofessional and ridiculous designs; urges me to think what better variant I could propose for the given kind of service myself. And there are plenty of other positive moments which can be derived from advertising. The main thing is the will to find them.
To sum up, there are…